GTM Benchmark 2026

How Does Your GTM Engine Compare?

Evaluate your GTM performance against relevant industry benchmarks. Discover what's working, where your pipeline is leaking, and how many meetings you need to reach your next revenue goal.

  • Get your GTM score out of 100
  • Compare your KPIs with similar companies
  • Find your biggest pipeline bottleneck
  • Calculate your path to the next revenue milestone

Free assessment · Approximately 7 minutes · No credit card required

Example output

Overall GTM Score

B2B SaaS · $5M–$10M ARR · EMEA

ICP Clarity78
Demand Generation71
Pipeline Conversion44
Sales Velocity58

Biggest leak: Meeting → Opportunity

11 pts below cohort

How it works

Three steps from raw numbers to a prioritized growth plan.

01

Share your current GTM numbers

Answer a short set of questions about your ICP, pipeline stages, unit economics and revenue goal. Estimates are fine.

02

Compare your performance

We place each metric against a cohort of companies with a similar model, size and region, then score six components of your engine.

03

Get your personalized growth plan

See where pipeline leaks, what it costs you, and exactly how many meetings per month your next revenue milestone requires.

What's in your report

Illustrative example. Your report uses your own numbers and cohort.

View sample report

Overall score

Developing · 48th percentile

Six component scores

ICP Clarity78
Demand Generation71
Pipeline Conversion44
Sales Velocity58
Unit Economics66
Retention & Expansion74

Industry benchmark position

48th pct

Against 184 companies in B2B SaaS · $5M–$10M ARR · EMEA.

Pipeline leak

Meeting → Opportunity

$412,000

Estimated annual pipeline value lost at this stage.

11 pts below cohort

Meetings target

280/mo

To move from $7.2M to $12M in 12 months.

Currently 126/mo

See where your GTM engine stands

Answer a few questions about your pipeline and get a benchmarked score, leak analysis and meeting plan.

Calculate My GTM Score

Free assessment · Approximately 7 minutes · No credit card required