This is a sample report
Every figure below belongs to a fictional company and is shown so you can see the full output before you start. Run your own assessment to get your real score.
GTM Benchmark Report
This is an illustrative report for a fictional mid-market B2B SaaS company, shown so you can see exactly what you receive after completing the assessment. Demand generation is producing enough raw volume, but conversion from attended meeting to opportunity and from proposal to closed won is behind the cohort median, so a large share of created pipeline never converts. Unit economics are workable — gross margin and retention sit near the cohort median — while CAC payback is longer than most peers at this stage. The fastest available gain is qualification discipline before a meeting is booked, followed by a tighter proposal and follow-up process. Every figure below is calculated from the sample inputs using the same engine applied to real submissions.
Compared with B2B SaaS / subscription software · B2B SaaS (general) · $25K–$100K ACV · $5M–$10M · Balanced inbound and outbound · EMEA.
2.8%
Compared against B2B SaaS (general) 1.1
At or beyond the best-in-class benchmark for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
14.2%
Compared against Balanced inbound and outbound 16
Behind the cohort median for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
72%
Compared against gtm_motion: Balanced inbound and outbound
Behind the cohort median for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
61.2%
Compared against blend of Balanced inbound and outbound 42 and $25K–$100K ACV 42
Inside the top-quartile band for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
29.3%
Compared against blend of B2B SaaS (general) 43 and $25K–$100K ACV 42
Behind the cohort median for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
16.2%
Compared against blend of $25K–$100K ACV 24 and B2B SaaS (general) 22
Behind the cohort median for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
1.20×
Compared against acv_band: $25K–$100K ACV
Behind the cohort median for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
3.30×
Compared against B2B SaaS / subscription software 3.2
Ahead of the cohort median, short of the top quartile.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
10.4 months
Compared against blend of B2B SaaS / subscription software 16 and $25K–$100K ACV 17
Inside the top-quartile band for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
78%
Compared against blend of B2B SaaS / subscription software 78 and B2B SaaS (general) 71.7
Ahead of the cohort median, short of the top quartile.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
0.4%
Compared against blend of B2B SaaS / subscription software 1.1 and B2B SaaS (general) 1.25
At or beyond the best-in-class benchmark for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
104%
Compared against blend of B2B SaaS / subscription software 101 and B2B SaaS (general) 104 and $5M–$10M 101
Ahead of the cohort median, short of the top quartile.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
62 days
Compared against blend of $25K–$100K ACV 95 and B2B SaaS (general) 90
Inside the top-quartile band for your cohort.
MaestroGrowth benchmark library v2.1.0 · 2025–2026 published research · confidence high
The revenue base you reported, used across the calculations below.
Monthly recurring revenue (MRR)
$615,000
Recurring revenue billed in a typical month — the base your growth compounds on.
Annual recurring revenue (ARR)
$7,380,000
The annualised run rate of that recurring revenue.
New monthly revenue added
$26,500
New recurring revenue added each month, the speed at which the base is growing.
Metrics relevant to a recurring-revenue business model.
| KPI | Your result | Benchmark | Status | Why it matters |
|---|---|---|---|---|
| Visitor → lead ratetotal leads ÷ website visitors × 100 | 2.8% | 1.1% | Strong | Shows whether your website converts attention into pipeline entry. |
| Lead → meeting ratemeetings booked ÷ total leads × 100 | 14.2% | 16% | Needs attention | Measures how efficiently demand becomes real sales conversations. |
| Meeting show ratemeetings attended ÷ meetings booked × 100 | 72% | 76% | Needs attention | No-shows waste booked demand and inflate apparent pipeline. |
| Meeting → opportunity rateopportunities ÷ meetings attended × 100 | 61.2% | 42% | Strong | Tests whether the meetings you book are with qualified buyers. |
| Opportunity → won ratedeals won ÷ opportunities × 100 | 16.2% | 23.3% | Needs attention | The core commercial win rate that drives revenue per unit of pipeline. |
| Meeting → won ratedeals won ÷ meetings attended × 100 | 9.9% | Not available | No benchmark | End-to-end efficiency of your sales conversations. |
| Average revenue per dealclosed-won revenue ÷ deals won | $32,000 | Not available | No benchmark | Deal size determines how much volume your goal actually requires. |
| Pipeline coverage ratioopen pipeline value ÷ revenue closed in the same period | 1.20× | 3.80× | Needs attention | Too little coverage makes the target dependent on every deal landing. |
| Customer acquisition costsupplied directly by the user | $21,400 | Not available | No benchmark | Acquisition cost sets the ceiling on profitable growth. |
| LTV : CAClifetime value ÷ CAC | 3.30× | 3.20× | Healthy | Shows whether each customer returns enough to justify acquisition spend. |
| CAC payback periodCAC ÷ monthly gross profit per customer | 10.4 months | 17.2 months | Strong | Long payback ties up cash and slows reinvestment into growth. |
| Monthly customer churnReported directly by the user. | 0.4% | 1.2% | Strong | Churn silently cancels out new revenue you are working to add. |
| Net revenue retentionReported directly by the user. | 104% | 101.9% | Healthy | Retention and expansion decide how much growth comes for free. |
| Gross marginReported directly by the user. | 78% | 76.1% | Healthy | Margin decides how much of new revenue you actually keep. |
| Average sales-cycle lengthReported directly by the user. | 62 days | 102 days | Strong | Cycle length controls how quickly today's pipeline becomes revenue. |
Calculated from your inputs, with what each one means for the business.
LTV : CAC
3.30×
How it's calculated: lifetime value ÷ CAC
How much lifetime gross profit each customer returns for every $1 spent acquiring them. Above 3x means acquisition is paying for itself and you can safely spend more; below 3x means growth is expensive and margin-thin.
Return on acquisition spend (ROI)
228.4%
How it's calculated: (lifetime value − CAC) ÷ CAC × 100
The profit you earn back on every dollar of acquisition spend, after that spend is repaid. 200% means each $1 of CAC returns $2 of gross profit on top of itself. Negative ROI means you lose money on every customer you win.
Magic number
0.90×
How it's calculated: (net new MRR × 12) ÷ monthly sales & marketing spend
How much annualised new recurring revenue each dollar of sales and marketing spend produces. Above 0.75 usually justifies spending more; below 0.5 signals the engine should be fixed before adding budget.
CAC payback period
10.4 months
How it's calculated: CAC ÷ monthly gross profit per customer
How many months of gross profit it takes to earn back acquisition cost. Shorter payback frees cash sooner and lets you reinvest in the next campaign; long payback ties cash up and slows growth.
Gross margin
78%
How it's calculated: Reported directly by the user.
The share of revenue left after delivering your product or service. This is the money that actually funds sales, marketing and profit — low margin caps how much you can afford to spend on growth.
Net margin
14%
How it's calculated: Reported directly by the user.
The share of revenue left as profit after every cost, including sales, marketing and overhead. It shows whether your current growth is actually self-funding or being paid for out of reserves.
Net revenue retention
104%
How it's calculated: Reported directly by the user.
Revenue from existing customers a year later, including expansion and churn. Above 100% means the base grows on its own; below 100% means new sales must first replace lost revenue.
Monthly customer churn
0.4%
How it's calculated: Reported directly by the user.
The share of customers lost each month. Every point of churn is revenue your team has to re-win before growing, and it directly shortens customer lifetime value.
Pipeline coverage ratio
1.20×
How it's calculated: open pipeline value ÷ revenue closed in the same period
Open pipeline compared with the revenue you need to close. Roughly 3x coverage gives normal win rates enough room to hit target; less than that makes the number dependent on a few deals.
Average revenue per deal
$32,000
How it's calculated: closed-won revenue ÷ deals won
Typical deal size. It sets how many wins you need each month and determines how much you can justifiably spend to acquire one customer.
Converts at 14.2% · cohort median 16% · approximately 83 lost versus the median
Converts at 72% · cohort median 76% · approximately 27 lost versus the median
Converts at 61.2% · cohort median 42%
Converts at 55.4%
Converts at 29.3% · cohort median 42.6% · approximately 22 lost versus the median
Opportunity → won
7.1pp below median
Opportunity → won converts at 16.2% against a cohort median of 23.3%. Closing that gap alone is worth about 21 more customers per reporting period.
Improving this stage to the cohort median could produce approximately 212 additional attended meetings, 130 opportunities and 21 customers per reporting period.
Modelled estimate
Each stage is lifted to the cohort median in turn while every other stage is held at your reported rate, and the extra deals are priced at your average contract value. The stage worth the most revenue is the constraint.
Target: $10,000,000 over 12 months.
New customers required
76
Pipeline required
$14,903,600
Opportunities required
468
Attended meetings required
766
Booked meetings required
1,065
Leads required
7,480
Booked meetings / month
89
Estimated timeline
12 months (+2.1 lag)
Scenarios are temporary and never overwrite your submitted assessment. Modelled outcomes are estimates, not guarantees.
A 30-minute Growth Fit Call walks through your score, the biggest pipeline leak and the fastest path to your revenue goal with a MaestroGrowth strategist.