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Company

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Company
Northwind Analytics
Industry
B2B SaaS — Data & Analytics
Revenue band
$5M – $10M ARR
Employees
51–200
Primary segment
Mid-market data teams
Buyer role
VP Data / Head of Analytics
Region
EMEA
Active channels
Outbound email, LinkedIn, Paid search

Pipeline

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Qualified leads (90d)
620
Meetings booked
126
Opportunities
26
Closed won
6
Sales cycle
94 days

Economics

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Average deal size
$28,400
CAC
$21,500
CAC payback
16 months
Net revenue retention
108%

Goals

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Current revenue
$7.2M
Target revenue
$12M
Horizon
12 months
Biggest constraint
Better conversion
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